Deal with S4C paves the way for future collaboration with Wales’ own mobile network
Wales’ first dedicated mobile network RWG Mobile has announced a new strategic partnership with national broadcaster S4C which should see both partners develop capabilities, content and new digital platforms together.
The first of its kind partnership could soon mean that RWG customers are offered a unique package to receive S4C content such as coverage of live sporting events on their mobile phones. For S4C, this means developing content for new and different mediums, and being able to communicate directly with viewers using RWG.
For RWG Mobile the partnership also comes on the back of similar enterprise and financial backing from investors Finance Wales along with an investment from S4C’s commercial subsidiary SDML.
RWG Mobile, which launched the nation’s first full-scale mobile telecommunications network less than a year ago, is designed specifically for people who live and work in Wales. The company plans to secure 90,000 new customers in the first three years.
With one in ten Welsh consumers accessing the internet exclusively through a mobile phone, the highest proportion among the devolved nations and more than twice the UK average, RWG Mobile founder and CEO Andrew Davies believes S4C is uniquely positioned to take advantage of RWG’s offering. Mr Davies said: “There are clear synergies and expertise that S4C and RWG have in common. By bringing together a leading media company and Wales’ first mobile network, we open the door to creating a fantastic cross-platform communications company for the future.
“We aim to share information and develop our capabilities together. RWG Mobile, like S4C, is all about providing a service that is tailored to customers in Wales and reflects their lives. The bigger mobile networks use their size and buying power to leverage deals and offers from lots of different providers, such as tickets to concerts or sporting events for example, but these offers are not always relevant to people living and working in Wales. Our model is based on local partnerships and, as our subscriber base grows, we will develop an incentive programme that meets the needs of our users.”
RWG Mobile delivers mobile communication via its own SIM card that offers pan-Wales and UK coverage as well as international roaming capability and 4G connection at no extra cost. To complement the service the company has developed and launched an app that can be downloaded to both Apple and Android smartphones and tablets, allowing customers to use multiple numbers to make and receive calls over the internet using Wi-Fi connection.
Andrew Davies continued: “The business and farming communities in Wales will appreciate the value and advantages of the app as it allows calls to be made using their business number where mobile signals are weak, helping to negate the notorious ‘not spots’ effect within Wales.”
Elin Morris, Corporate and Commercial Director at S4C said: “This partnership with RWG means that S4C viewers will be able to watch our content without eating into their mobile phone’s data allowance. This is a fantastic benefit when one considers the increasing amount of rugby and football that is viewed on mobile devices.”
Phil Barnes, Investment Executive at Finance Wales added: “It’s great to work with two successful Welsh brands on this partnership. This deal will be of real benefit, not just to the companies but their Welsh customers and audiences.”